Empowerment of Pahang Rural Asnaf Entrepreneurs Through Competitive Elements: A Triangulation Analysis

Abstract

In an effort to develop the socio-economic status of the community, various incentives and methods are used to meet the welfare and needs of the rural community. Among the activities that are the backbone to the economic development of a society is entrepreneurship. Thus, the objective of this study is to find out about the competitive elements of rural asnaf entrepreneurs in Jerantut, Pahang Darul Makmur which is a challenge to rural asnaf in carrying out entrepreneurship development programs. This study uses a methodological triangulation approach. This study uses the method of triangulation of quantitative data and qualitative findings to answer the research questions and explore the challenges faced by asnaf entrepreneurs. The methodology used in the study is through survey methods and factor exploration. In addition, a number of people have been interviewed who are actively involved in the involvement of asnaf entrepreneurs consisting of asnaf entrepreneurs and officials involved in managing entrepreneurs. This study found that the constructed instruments obtained high validity values as well as data consistency values through adequate R-squares. Coefficients analysis found that only three elements of competitiveness of the study were significant, namely in the aspects of financial management, product marketing and course commitment. This study can be used as one of the exploratory studies that reveals the progress of micro and B40 entrepreneurs holistically and comprehensively through data triangulation.