Design And Validation of a Patient Loyalty Questionnaire to the Private Service Doctor
Keywords:
Patient loyalty, customer loyalty, loyalty, medical service, questionnaire validation studyAbstract
The objective of this research was to design and validate a questionnaire to assess the patient's loyalty to the doctor. An instrumental study was carried out that followed five phases of literature review, operationalization, construction, content validity and construct validity, reliability. A ratio of 1:24 was assumed, obtaining a total of 586 patients by simple random probabilistic sampling. Aiken's V of 0.86 was obtained for the questionnaire in general. The CFA goodness-of-fit indices were presented with 20 items (3 fact-20 items), CFI = 0.928 < 0.95, SRMR = 0.037 < 0.05, RMSEA = 0.000 < 0.05, NNFI = 0.918 < 0.95 and GFI = 0. .90 < 0.95. The factor loadings underlying the satisfaction (0.637 to 0.832), trust (0.518 to 0.967) and commitment (0.499 to 0.851) factors in each of its items. The reliability observed by Cronbach's alpha was 0.956 for the 20 items and the reliability of two halves was 0.888. Finally, it is concluded that the instrument loyalty of the patient to the doctor (LdP) is reliable, valid and easy to apply, as well as designed to allow evaluation in health contexts.
